We know how much people love their cars. Most will go all out to ensure their vehicle looks and works well. Hence, it doesn’t come as a surprise that a large number of people look for car wash services online.
It is a fast growing industry and was said to be worth $33 billion in 2018. According to reports, it is expected to grow by about 3.2% per year with more and more people being able to afford cars and having less time to take care of their vehicles.
Not everyone has the time to go out and find a reliable car wash service. It is easier to just Google things, but sadly not every business will grab the attention of potential buyers since most people will not go beyond the first page of Google as about 70 percent of users pick from the first page.
If you want to get found then you must know how to promote your car wash service online. It isn’t only about Google as customers also use other tools such as social media to find reliable car wash service providers. There are plenty of online tools that make it easier for you to do this by allowing you to create car wash graphics for your marketing needs.
In this article, we’ll talk about ways to promote your car wash service online and how you can increase your reach.
Let’s have a look:
Start By Creating a Website
This is the most important thing since nobody will be able to find you on Google or other search engines if you do not have a website. Your website doesn’t have to be very impressive. Just a few pages that tell readers what you do and what you have to offer will be enough.
Add some colors to it by adding real life photos of your team members, service center, and work. This is important because customers like to see examples when deciding which company to go for.
Also, make sure to write creative content. You can do it yourself, have your in-house writers create pages, or hire the services of a content writer.
Expect to spend around $1500 on the entire thing. Hosting and domain will cost you about $30 per year. You can choose a free domain but paid websites look more professional. Most companies will charge about $1,000 for a basic website. Make sure to only go for a responsive site, i.e.: one that works well on mobile devices since more than 50 percent of users now use mobile phones to search the web.
Lastly, expect to spend about $500 on content. You’ll basically need pages that explain to visitors what your business is all about.
Concentrate on Search Engine Optimization
There’s no point in having a website if it does not rank well. You will have to hire the services of an SEO agency to help you reach the top of search engines. SEO can be expensive, expect to spend anywhere between $1,000 and $10,000 per month on SEO services.
This may include keyword research, backlink generation, and publishing new content. Don’t expect to rank well on Google without spending on SEO. Google likes websites that appear authentic, are neatly managed, and are up-to-date. You can even choose to take care of SEO on your own if you understand how it works.
While important, SEO is very tricky and comes with a time lag. It can take up to six months for results to begin to show, so make sure to be patient.
Work on Your Social Media Presence
Merely having a website is not enough, you must also have a solid social media presence. Start working by creating profiles on top platforms like Facebook, Pinterest, Instagram, and Twitter. Use social media to interact with your current and potential clients.
Managing so many social media profiles can be a little tricky. We suggest that you use small business marketing tools that make the job easier. These tools can be used to design graphics for social media, automate postings, and more.
While some small business marketing tools are free, some are paid. If you choose a paid tool then consider going for one that comes with a demo so you can try it before you buy a license. Also, don’t just count on any one tool as no tool can do the job completely on its own.
You will have to decide what to post, when to post, etc. In addition, make sure to be active. Social media is very competitive. There are thousands of car washing companies vying for the attention of consumers.
Make sure to have a clear plan and know what you’re working to achieve. It might be a good idea to run some A/B tests and see what works and what doesn’t. The key lies in being active and posting engaging and relevant content that resonates well with your audiences.
Join Hands with Influencers
The importance of influencer marketing cannot be overstated. It’s a cheap and reliable way to generate buzz and get more people to take notice of what you have to offer.
Come up with a creative campaign. You can have influencers share photos of your service station asking people to give it a try or post reviews to help people discover your business. These plugs should come naturally as buyers can identify sponsored or fake posts so choose an influencer who enjoys a good reputation.
It can cost you anywhere between $100 to $10,000 a post based on factors such as the reach of your selected influencer. Since car wash businesses are usually local, we suggest that you stick to influencers who have a good reach in your region. There’s no point working with an influencer in Texas if your business is in New York, so do some homework and find a relevant influencer to work with.
Mention Your Web Address on Stationery
Let people discover your business. Start by spreading the word and mentioning your business website and social media pages on all your stationery including business cards. You can even come up with digital cards. They’re in huge demand and they make it easier to share details online.
Customers need to know that you are on the web. A great way to encourage users to try your website or social media page is to offer special discounts to customers who find you online.
Conclusion
Follow these tips and you will begin to see an increase in your customers. However, remember to keep an eye on the analytics. Calculate how many buyers are coming through the internet and which channel is most beneficial so you can concentrate more on it.
Good luck with your car wash service promotions!