Are you looking to set up a business event? A charity event, music event, gastronomy fair? Setting up a business event is perfect for networking and brand exposure – depending on the success of your event, there’s the potential for between a 24 and 34% return on investment (ROI).
Do you know what you’re doing? To set up a good event that targets that maximum ROI, you need to understand how to set up a business event.
Below, we’ll go into the basic details about how you can successfully host your first event.
Knowing your Audience
The first step in planning any event is to understand your audience. Who are you inviting, and what are their interests? Tailoring your event to meet the specific needs and preferences of your target audience is crucial. This could involve selecting the right speakers, themes, and activities that resonate with them. Knowing your audience ensures that your event is relevant and engaging, increasing the likelihood of a positive response and participation.
The Benefits of Hosting an Event
Hosting a business event has numerous advantages. It can significantly enhance your brand’s visibility, establish you as a thought leader in your industry, and provide valuable networking opportunities. Events are also excellent platforms for showcasing new products or services and can be a direct source of revenue through ticket sales or sponsorships.
How to Plan for the Day
Planning the day of your event is where your organisational skills really come into play. If your event is outdoors, consider the logistics of setting up a marquee. A marquee provides a flexible and professional space, but it’s essential to ensure it’s securely anchored. That’s where marquee weights become indispensable. They keep your marquee grounded, especially in unpredictable weather, ensuring the safety and comfort of your attendees.
Other planning aspects include scheduling, catering, audio-visual equipment, and on-the-day staffing. A detailed checklist and timeline can be invaluable tools in managing these elements effectively.
Things to Consider that Brands Typically Miss
Often, brands overlook the finer details that can make or break an event. These include clear signage, accessibility for all attendees, and contingency plans for unexpected challenges. Another common oversight is post-event engagement. Follow up with attendees through thank-you notes, surveys, or newsletters. That shows appreciation and helps in gathering feedback for future events.
Setting up a business event requires careful planning, a deep understanding of your audience, and attention to detail. From ensuring the practicalities like marquee weights for an outdoor setup to engaging with your audience post-event, every aspect contributes to the success and ROI of your event.
With the right approach and execution, your business event can be an impactful tool for brand growth and networking.