The importance of digital marketing can get easily overlooked, with a million other things to worry about in business. However, in today’s context, every business regardless of size or location should be involved in digital marketing activities of some sort, especially the e-commerce businesses. This is because digital marketing can have a considerable impact on the growth of the business, attracting new customers and maintaining the loyalty of the existing ones. Here are some of the key ways digital marketing helps your business.
Creating a nice customer experience
Creating a great experience for your customers at every touchpoint is key – that is from the moment they learn about your store to the moment they are holding your product in their hands after purchase. In a physical store, this would mean being extremely attentive to the visitor of your shop, helping and recommending them the best products, treating them with good manners and respect.
When it comes to an e-store, however, the user experience on your website is an important part of your digital marketing that needs to be on-point in every stage too. This includes a website design that is aesthetically pleasing, user-friendly and easily accessible. The delivery company you use for your e-shop is also of utmost importance: aim for a company like Paack, which specialises in e-commerce businesses and has such interesting options for e-commerce businesses as scheduled deliveries.
You may also want to provide a live chat support option for your customers, in case they have questions or need advice on certain issues. Make the web experience as simple and smooth for them as possible, to retain their attention and secure the sales.
Increasing brand awareness
There are plenty of ways to increase the awareness of your e-commerce brand by using digital marketing, besides just having a good website. Social media is one of the most popular tools among businesses, that allows you to advertise directly to a specific type of customer based on their demographic details or lifestyles and hobbies. You can also achieve this organically by being consistent with your social media content and email marketing, which is known to have a positive impact on the brand loyalty of customers.
Moreover, you may also want to look into SEO (Search Engine Optimisation) for your e-store. While it’s more of a back-end area of digital marketing, SEO is incredibly important for any online business as it is concerned with your website’s position on the search engines. If you do your research and implement SEO on your e-commerce business correctly, you could start seeing a flood of new customers organically visiting your web page simply from a Google search.
Engaging with customers
One of the best things about digital marketing is how easy it makes for businesses to communicate with their customers and keep them engaged. Whether that’s through social media pages, emails, website and app features or advertising, you are able to communicate specific messages to your exact customer base directly as well as capture their response.
This is not only beneficial in terms of building a customer relationship and increasing loyalty, but also for gaining more credibility as a business. The ability to get your customers’ feedback post-purchase means that you are able to build a portfolio of positive reviews to show off your credibility while also improving any negatives based on their constructive feedback.